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The 3 w’s…

Posted April 23, 2012

Last week we packed our bags, showed each other our embarrassing passport photos and headed to Berlin Tegel airport. Destination? Istanbul. As with any startup, our weeks are usually devoted to wiring in, getting our heads down and creating some awesome stuff. But every now and then it’s nice to take a break, peel back a layer, and talk about who we are, what we’re doing and why we’re doing it. The so-called three w’s. So that’s exactly what we decided to do, with Turkey as our backdrop. We arrived with excitement, as Henrik so aptly demonstrated.

Company culture is extremely important to us, not only for success. Discussing the three w’s gave us all the chance to realign, have our say in the company, and move forward in unity. The trip also allowed us to recap over everything we’ve accomplished this past year, relive all the highs and lows, and connect with one another in a more intimate way. We even shared an open toilet, which kind of symbolised our dedication to this belief in a weird way. 

We plastered our walls with sticky notes representing our core beliefs and, thanks to our good friends over at Pic Pack (remember those guys?), voted on the ones we held closest to our hearts in a fun, vibrant kind of way… by placing our faces on them! We narrowed down our most important factors for success and happiness, which can sometimes become blurred in the usual office setting.

Naturally, we couldn’t hold up in our apartments for the entire time. The morning prayer calls summoned us outside on most days, and we took the time to experience the beauty of Istanbul—all in the name of team bonding. David had a great time talking scarf prices with a Turkish man who spoke Swedish, and Christoffer purchased some rather striking sweat pants in a gratuitous racing green colour. We had a lot of laughs, took a lot of photos, and ate a lot of delicious foods. You can catch some snaps on our brand new Instagram account.

Our 3 w’s…

We’re Readmill, a multicultural team in the heart of Berlin, creating the world’s best reading platform. We believe in sharing what you read for the purpose of discussion, as discussion is the epicentre of understanding and growing. What we took away from Istanbul was a lot more complex than that, but the complexity can be simplified down to one thing—we all know who we are, what we’re doing, and why we’re doing it. Do you? At Readmill we’re family, and family matters. 

Want to join us next time?

Talking of family, we have two seats at the table that need to be filled. We’re looking for a lead designer to help us carve out the best reading experience in the world, and maintain our visual identity. We’re also in need of a frontend developer with an eye for detail and the fingertips of a wizard. Interested? You can read more here. Oh… and don’t worry. Our office toilets have doors.

With love,


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